Schwarzkopf is a German hair care brand that has been in business for over 120 years. The company was founded in 1898 by a chemist named Hans Schwarzkopf, who opened a small drugstore in Berlin. While working there, Hans noticed that many of his customers were dissatisfied with the hair care products available at the time, which were often harsh and damaging to hair.

Hans decided to create his own line of hair care products that would be gentle, effective, and easy to use. He developed a shampoo that was based on a new scientific formula, which he called "Schwarzkopf's water-soluble powder." This product was a huge success and helped to establish Schwarzkopf as a leading hair care brand in Germany.